The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Back to Overall Rankings


Click on table headings to sort by category.

TEAMOWNERSHIP
HNSTLOYCOMM
1.San Antonio Spurs1212
2.Detroit Red Wings2623
3.Green Bay Packers31111
4.Pittsburgh Penguins45313
5.Detroit Tigers5757
6.St. Louis Cardinals610143
7.San Francisco Giants72045
8.Pittsburgh Steelers84297
9.Cincinnati Reds918105
10.Baltimore Ravens1033011
11.Chicago Blackhawks112479
12.Seattle Seahawks1282014
13.Anaheim Ducks1326624
14.Miami Heat1415744
15.San Jose Sharks15251610
HNSTLOYCOMM
16.Denver Broncos16153615
17.Los Angeles Kings1740916
18.Ottawa Senators18361231
19.Houston Texans19133435
20.Oklahoma City Thunder20262725
21.Boston Celtics21342317
22.Indiana Pacers22211355
23.Atlanta Falcons23103149
24.New York Giants24134128
25.Tampa Bay Lightning25281741
26.Milwaukee Brewers26174038
27.New Orleans Saints27431533
28.Texas Rangers28224627
29.Dallas Mavericks29125819
30.Memphis Grizzlies30411843
HNSTLOYCOMM
31.Montreal Canadiens31314826
32.St. Louis Blues32353458
33.Minnesota Wild33423938
34.Nashville Predators34324153
35.New England Patriots3597619
36.Indianapolis Colts36285538
37.New York Yankees37632017
38.Chicago Bulls38632322
39.Los Angeles Lakers39573833
40.Washington Nationals40492761
41.Atlanta Braves41592636
42.Philadelphia Phillies42652019
43.Los Angeles Dodgers43485237
44.Houston Rockets44227141
45.San Francisco 49ers45321886
HNSTLOYCOMM
46.Washington Capitals46533660
47.Vancouver Canucks47673330
48.Philadelphia Flyers48526811
49.Denver Nuggets49435354
50.Utah Jazz50395657
51.Carolina Hurricanes51563267
52.Boston Bruins52832522
53.Winnipeg Jets53195783
54.Cleveland Cavaliers54456765
55.Portland Trail Blazers55694355
56.Golden State Warriors56474589
57.Kansas City Chiefs57626647
58.New Jersey Devils58535077
59.Chicago White Sox59585370
60.Columbus Blue Jackets60517969
HNSTLOYCOMM
61.Arizona Diamondbacks61608551
62.Brooklyn Nets62456094
63.New York Rangers63884831
64.Jacksonville Jaguars64308687
65.Los Angeles Angels65508079
66.Philadelphia Eagles66688744
67.Minnesota Vikings67556092
68.New Orleans Pelicans68379375
69.Minnesota Twins69787266
70.Carolina Panthers706647102
71.Tampa Bay Buccaneers71716981
72.Boston Red Sox72926928
73.Chicago Bears73819048
74.Calgary Flames74758963
75.Orlando Magic75619478
HNSTLOYCOMM
76.Toronto Blue Jays76847868
77.Washington Redskins771026351
78.Baltimore Orioles781104444
79.Detroit Pistons79828782
80.Philadelphia 76ers80769874
81.Los Angeles Clippers81966379
82.New York Knicks821008358
83.Buffalo Sabres837910763
84.Toronto Maple Leafs841057750
85.Tampa Bay Rays853884112
86.Arizona Cardinals86858292
87.Detroit Lions871017372
88.Dallas Cowboys881096262
89.Dallas Stars897310684
90.Minnesota Timberwolves908096101
HNSTLOYCOMM
91.Washington Wizards917010897
92.Colorado Rockies921127370
93.Chicago Cubs937694104
94.Florida Panthers947391107
95.Cleveland Indians959110975
96.Tennessee Titans9689102100
97.Edmonton Oilers979759108
98.Toronto Raptors9810310091
99.St. Louis Rams997280116
100.Seattle Mariners1001149294
101.Buffalo Bills10187101109
102.Cincinnati Bengals10211373106
103.Kansas City Royals10311010590
104.Colorado Avalanche10410710398
105.Atlanta Hawks10510497105
HNSTLOYCOMM
106.Miami Dolphins1069099113
107.New York Islanders1079465119
108.San Diego Padres1089912085
109.New York Mets10912010473
110.Oakland Raiders11086111114
111.Pittsburgh Pirates11111711588
112.Charlotte Bobcats11298116110
113.Milwaukee Bucks11393113115
114.Phoenix Suns11411911496
115.Phoenix Coyotes11511851118
116.New York Jets11611511799
117.Cleveland Browns117116110110
118.San Diego Chargers11895112117
119.Houston Astros119108121103
120.Oakland Athletics120106118120
HNSTLOYCOMM
121.Sacramento Kings121121119122
122.Miami Marlins122122122121

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