The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Back to Overall Rankings


Click on table headings to sort by category.

TEAMPLAYERS
LIKEEFF
1.San Antonio Spurs111
2.Memphis Grizzlies222
3.Pittsburgh Penguins11317
4.San Francisco Giants445
5.Oklahoma City Thunder354
6.Green Bay Packers10612
7.Detroit Red Wings8610
8.St. Louis Cardinals566
9.Chicago Blackhawks998
10.Golden State Warriors171018
11.Indianapolis Colts121112
12.Detroit Tigers191218
13.New Orleans Saints241328
14.Cincinnati Reds261428
15.Houston Rockets211522
LIKEEFF
16.Indiana Pacers151516
17.Miami Heat141715
18.Los Angeles Kings271728
19.Ottawa Senators301928
20.Houston Texans282027
21.Denver Broncos252126
22.Chicago Bulls6223
23.Baltimore Ravens7226
24.Tampa Bay Lightning522457
25.Texas Rangers312433
26.Washington Nationals202621
27.San Jose Sharks352737
28.Oakland Athletics232723
29.Seattle Seahawks13298
30.Anaheim Ducks373039
LIKEEFF
31.San Francisco 49ers183112
32.Baltimore Orioles293224
33.Boston Bruins413242
34.Los Angeles Clippers453247
35.Minnesota Wild513553
36.Atlanta Falcons333633
37.Dallas Mavericks443645
38.New England Patriots163611
39.Atlanta Braves383940
40.New York Islanders344035
41.Portland Trail Blazers494150
42.Nashville Predators474248
43.Denver Nuggets424342
44.Boston Celtics224420
45.New York Giants504549
LIKEEFF
46.Tampa Bay Rays394637
47.Arizona Diamondbacks324725
48.Carolina Hurricanes664877
49.Milwaukee Brewers464944
50.New Jersey Devils434941
51.New York Rangers485145
52.Pittsburgh Steelers365232
53.Phoenix Coyotes405236
54.Minnesota Vikings535453
55.Colorado Rockies595562
56.Washington Redskins585561
57.Columbus Blue Jackets555755
58.Washington Capitals775884
59.St. Louis Blues575858
60.Cleveland Indians546052
LIKEEFF
61.Cleveland Cavaliers786185
62.Philadelphia Flyers606260
63.Philadelphia Phillies646367
64.Minnesota Twins566455
65.Kansas City Royals626563
66.Utah Jazz756681
67.Montreal Canadiens636664
68.Pittsburgh Pirates716872
69.Los Angeles Lakers656865
70.Arizona Cardinals747076
71.Los Angeles Angels897193
72.Carolina Panthers727272
73.Tampa Bay Buccaneers697368
74.Los Angeles Dodgers867389
75.Minnesota Timberwolves857586
LIKEEFF
76.Boston Red Sox707668
77.New Orleans Pelicans767772
78.St. Louis Rams687866
79.Winnipeg Jets737971
80.New York Yankees617951
81.Florida Panthers798181
82.Dallas Stars808279
83.Kansas City Chiefs878388
84.Edmonton Oilers10484113
85.Cincinnati Bengals828579
86.Chicago White Sox818675
87.San Diego Padres838777
88.Colorado Avalanche978799
89.New York Knicks918991
90.Brooklyn Nets949094
LIKEEFF
91.Chicago Bears679159
92.Vancouver Canucks939292
93.Toronto Maple Leafs909387
94.Jacksonville Jaguars929390
95.Miami Dolphins889583
96.Buffalo Bills9896100
97.Toronto Blue Jays969796
98.New York Mets959795
99.Dallas Cowboys10299108
100.Orlando Magic849970
101.Calgary Flames112101114
102.Seattle Mariners99102100
103.San Diego Chargers103103106
104.Philadelphia Eagles10010497
105.Detroit Pistons110105110
LIKEEFF
106.Cleveland Browns101106102
107.Tennessee Titans107107107
108.Charlotte Bobcats106108105
109.Detroit Lions111109111
110.Chicago Cubs108110108
111.Toronto Raptors105110104
112.Atlanta Hawks115112116
113.Buffalo Sabres118113120
114.Oakland Raiders117114118
115.Philadelphia 76ers113115112
116.Houston Astros10911698
117.Milwaukee Bucks119117119
118.Washington Wizards120118122
119.Phoenix Suns116119115
120.Sacramento Kings122120121
LIKEEFF
121.Miami Marlins114121103
122.New York Jets121122117

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