The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Back to Overall Rankings


Click on table headings to sort by category.

TEAMSTADIUM EXPERIENCE
QUALPRMENV
1.San Francisco Giants1211
2.St. Louis Cardinals21724
3.Milwaukee Brewers31238
4.Pittsburgh Penguins41256
5.Green Bay Packers53222
6.Chicago Blackhawks627711
7.Memphis Grizzlies7161110
8.Oklahoma City Thunder83695
9.San Antonio Spurs948103
10.Pittsburgh Pirates1051521
11.Indiana Pacers11181712
12.Texas Rangers12481115
13.Nashville Predators1344823
14.Indianapolis Colts1483012
15.Dallas Mavericks15352014
QUALPRMENV
16.Cincinnati Reds1658430
17.Los Angeles Kings17212019
18.Philadelphia Phillies18142229
19.Minnesota Wild197487
20.Minnesota Twins206459
21.San Jose Sharks21312715
22.Baltimore Orioles2214023
23.Detroit Tigers23331930
24.Arizona Diamondbacks24621423
25.Kansas City Royals25371743
26.Baltimore Ravens26154519
27.Carolina Hurricanes27561534
28.Seattle Seahawks2845426
29.Tampa Bay Lightning29503527
30.Columbus Blue Jackets30284038
QUALPRMENV
31.Los Angeles Angels31651357
32.Orlando Magic32195817
33.New Jersey Devils33244930
34.Chicago Bulls34384338
35.Miami Heat35533635
36.Brooklyn Nets3696918
37.Cleveland Indians37422565
38.Cleveland Cavaliers38702738
39.Seattle Mariners39204752
40.Anaheim Ducks40545021
41.Portland Trail Blazers41554241
42.Houston Texans42245635
43.Houston Rockets43563649
44.Washington Nationals44623346
45.New Orleans Saints45475333
QUALPRMENV
46.Atlanta Braves46693245
47.Los Angeles Clippers47405043
48.Colorado Rockies48106049
49.Golden State Warriors49853128
50.Pittsburgh Steelers50406235
51.Montreal Canadiens51296548
52.St. Louis Blues52803353
53.Denver Broncos53425955
54.Los Angeles Lakers54217149
55.Ottawa Senators55763863
56.Denver Nuggets56605457
57.Chicago White Sox57932462
58.Boston Celtics58516846
59.Detroit Red Wings59952666
60.New England Patriots60398042
QUALPRMENV
61.Los Angeles Dodgers61522986
62.Utah Jazz62785261
63.Washington Capitals63716259
64.New Orleans Pelicans64993859
65.San Diego Padres65348456
66.Phoenix Coyotes66686269
67.Philadelphia Flyers67666171
68.Jacksonville Jaguars68885666
69.Boston Bruins69727068
70.Tampa Bay Buccaneers70457873
71.New York Knicks71218872
72.New York Rangers72298974
73.Kansas City Chiefs733110363
74.New York Yankees74597977
75.Winnipeg Jets75819153
QUALPRMENV
76.Detroit Pistons76826681
77.Dallas Cowboys771011170
78.Atlanta Falcons781006775
79.Arizona Cardinals792410676
80.New York Mets80738683
81.Dallas Stars81837390
82.Charlotte Bobcats82877484
83.Florida Panthers83927584
84.New York Giants847410578
85.Boston Red Sox854511380
86.Philadelphia Eagles86669392
87.Buffalo Sabres87909179
88.Vancouver Canucks88759688
89.Atlanta Hawks89948587
90.Tampa Bay Rays90117689
QUALPRMENV
91.Houston Astros91779099
92.Philadelphia 76ers921057293
93.Carolina Panthers93979982
94.Chicago Cubs946187104
95.Toronto Raptors95899491
96.Phoenix Suns969610094
97.Chicago Bears979010498
98.Washington Wizards98989695
99.Tennessee Titans991029697
100.Colorado Avalanche10084108100
101.Detroit Lions1016211795
102.San Francisco 49ers10210682101
103.Miami Marlins10378108112
104.Minnesota Timberwolves10411182102
105.Toronto Maple Leafs10586118103
QUALPRMENV
106.Calgary Flames106107100107
107.Cleveland Browns107104116111
108.Buffalo Bills108109106106
109.Miami Dolphins109110110105
110.Washington Redskins110108112108
111.Toronto Blue Jays11111480115
112.New York Jets112101120116
113.St. Louis Rams113112102113
114.Cincinnati Bengals114102121108
115.Milwaukee Bucks11511977114
116.Oakland Athletics11612144119
117.Minnesota Vikings11711595110
118.New York Islanders11811875118
119.Edmonton Oilers119113114117
120.San Diego Chargers120116119120
QUALPRMENV
121.Oakland Raiders121120115121
122.Sacramento Kings122122122122

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