The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Back to Overall Rankings


Click on table headings to sort by category.

TEAMSTADIUM EXPERIENCE
QUALPRMENV
1.San Francisco Giants1211
2.Green Bay Packers53222
3.San Antonio Spurs948103
4.St. Louis Cardinals21724
5.Oklahoma City Thunder83695
6.Pittsburgh Penguins41256
7.Minnesota Wild197487
8.Milwaukee Brewers31238
9.Minnesota Twins206459
10.Memphis Grizzlies7161110
11.Chicago Blackhawks627711
12.Indiana Pacers11181712
13.Indianapolis Colts1483012
14.Dallas Mavericks15352014
15.Texas Rangers12481115
QUALPRMENV
16.San Jose Sharks21312715
17.Orlando Magic32195817
18.Brooklyn Nets3696918
19.Baltimore Ravens26154519
20.Los Angeles Kings17212019
21.Pittsburgh Pirates1051521
22.Anaheim Ducks40545021
23.Baltimore Orioles2214023
24.Arizona Diamondbacks24621423
25.Nashville Predators1344823
26.Seattle Seahawks2845426
27.Tampa Bay Lightning29503527
28.Golden State Warriors49853128
29.Philadelphia Phillies18142229
30.Cincinnati Reds1658430
QUALPRMENV
31.Detroit Tigers23331930
32.New Jersey Devils33244930
33.New Orleans Saints45475333
34.Carolina Hurricanes27561534
35.Miami Heat35533635
36.Houston Texans42245635
37.Pittsburgh Steelers50406235
38.Chicago Bulls34384338
39.Cleveland Cavaliers38702738
40.Columbus Blue Jackets30284038
41.Portland Trail Blazers41554241
42.New England Patriots60398042
43.Kansas City Royals25371743
44.Los Angeles Clippers47405043
45.Atlanta Braves46693245
QUALPRMENV
46.Washington Nationals44623346
47.Boston Celtics58516846
48.Montreal Canadiens51296548
49.Colorado Rockies48106049
50.Houston Rockets43563649
51.Los Angeles Lakers54217149
52.Seattle Mariners39204752
53.Winnipeg Jets75819153
54.St. Louis Blues52803353
55.Denver Broncos53425955
56.San Diego Padres65348456
57.Los Angeles Angels31651357
58.Denver Nuggets56605457
59.New Orleans Pelicans64993859
60.Washington Capitals63716259
QUALPRMENV
61.Utah Jazz62785261
62.Chicago White Sox57932462
63.Kansas City Chiefs733110363
64.Ottawa Senators55763863
65.Cleveland Indians37422565
66.Jacksonville Jaguars68885666
67.Detroit Red Wings59952666
68.Boston Bruins69727068
69.Phoenix Coyotes66686269
70.Dallas Cowboys771011170
71.Philadelphia Flyers67666171
72.New York Knicks71218872
73.Tampa Bay Buccaneers70457873
74.New York Rangers72298974
75.Atlanta Falcons781006775
QUALPRMENV
76.Arizona Cardinals792410676
77.New York Yankees74597977
78.New York Giants847410578
79.Buffalo Sabres87909179
80.Boston Red Sox854511380
81.Detroit Pistons76826681
82.Carolina Panthers93979982
83.New York Mets80738683
84.Charlotte Bobcats82877484
85.Florida Panthers83927584
86.Los Angeles Dodgers61522986
87.Atlanta Hawks89948587
88.Vancouver Canucks88759688
89.Tampa Bay Rays90117689
90.Dallas Stars81837390
QUALPRMENV
91.Toronto Raptors95899491
92.Philadelphia Eagles86669392
93.Philadelphia 76ers921057293
94.Phoenix Suns969610094
95.Washington Wizards98989695
96.Detroit Lions1016211795
97.Tennessee Titans991029697
98.Chicago Bears979010498
99.Houston Astros91779099
100.Colorado Avalanche10084108100
101.San Francisco 49ers10210682101
102.Minnesota Timberwolves10411182102
103.Toronto Maple Leafs10586118103
104.Chicago Cubs946187104
105.Miami Dolphins109110110105
QUALPRMENV
106.Buffalo Bills108109106106
107.Calgary Flames106107100107
108.Washington Redskins110108112108
109.Cincinnati Bengals114102121108
110.Minnesota Vikings11711595110
111.Cleveland Browns107104116111
112.Miami Marlins10378108112
113.St. Louis Rams113112102113
114.Milwaukee Bucks11511977114
115.Toronto Blue Jays11111480115
116.New York Jets112101120116
117.Edmonton Oilers119113114117
118.New York Islanders11811875118
119.Oakland Athletics11612144119
120.San Diego Chargers120116119120
QUALPRMENV
121.Oakland Raiders121120115121
122.Sacramento Kings122122122122

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