The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Back to Overall Rankings

Click on table headings to sort by category.

1.Baltimore Ravens11
2.St. Louis Cardinals22
3.New York Yankees33
4.Green Bay Packers33
5.New Orleans Saints55
6.Pittsburgh Steelers55
7.Detroit Red Wings55
8.San Francisco Giants88
9.New York Giants88
10.Chicago Blackhawks1010
11.Pittsburgh Penguins1010
12.San Antonio Spurs1212
13.New England Patriots1212
14.Indianapolis Colts1414
15.Los Angeles Kings1414
16.Los Angeles Lakers1616
17.Dallas Mavericks1717
18.Boston Bruins1717
19.Anaheim Ducks1717
20.Arizona Diamondbacks2020
21.Miami Heat2020
22.New Jersey Devils2020
23.Chicago White Sox2323
24.Boston Red Sox2424
25.Philadelphia Phillies2424
26.Denver Broncos2626
27.Boston Celtics2727
28.San Francisco 49ers2828
29.Tampa Bay Buccaneers2929
30.Colorado Avalanche3030
31.Carolina Hurricanes3131
32.Detroit Tigers3232
33.Los Angeles Angels3232
34.Atlanta Braves3434
35.Chicago Bulls3535
36.Tampa Bay Lightning3636
37.Detroit Pistons3737
38.St. Louis Rams3737
39.Montreal Canadiens3939
40.Oklahoma City Thunder4040
41.Houston Rockets4141
42.Cincinnati Reds4242
43.Texas Rangers4343
44.Dallas Stars4444
45.Seattle Seahawks4545
46.New York Rangers4646
47.Washington Redskins4747
48.Dallas Cowboys4848
49.Oakland Athletics4949
50.Ottawa Senators5050
51.Miami Marlins5151
52.Edmonton Oilers5252
53.Atlanta Falcons5353
54.Memphis Grizzlies5454
55.Tampa Bay Rays5555
56.Washington Nationals5656
57.Chicago Bears5757
58.Houston Texans5757
59.Los Angeles Dodgers5959
60.San Jose Sharks6060
61.Minnesota Twins6161
62.Oakland Raiders6262
63.Toronto Blue Jays6363
64.New York Islanders6464
65.Indiana Pacers6565
66.Philadelphia Flyers6666
67.Minnesota Wild6767
68.Baltimore Orioles6868
69.Carolina Panthers6969
70.Golden State Warriors7070
71.Calgary Flames7171
72.Los Angeles Clippers7272
73.Nashville Predators7373
74.Portland Trail Blazers7474
75.Brooklyn Nets7575
76.Jacksonville Jaguars7676
77.Washington Capitals7777
78.New York Knicks7878
79.Winnipeg Jets7979
80.Orlando Magic8080
81.Miami Dolphins8181
82.New York Mets8282
83.Denver Nuggets8282
84.Arizona Cardinals8484
85.Minnesota Vikings8585
86.St. Louis Blues8686
87.New Orleans Pelicans8787
88.Philadelphia Eagles8888
89.Vancouver Canucks8989
90.Cleveland Cavaliers9090
91.Kansas City Chiefs9090
92.Tennessee Titans9292
93.Columbus Blue Jackets9393
94.Kansas City Royals9494
95.Milwaukee Brewers9595
96.San Diego Chargers9696
97.Utah Jazz9797
98.Cincinnati Bengals9898
99.Cleveland Indians9999
100.Philadelphia 76ers100100
101.Phoenix Coyotes101101
102.Colorado Rockies102102
103.Phoenix Suns103103
104.Florida Panthers104104
105.Buffalo Bills105105
106.Charlotte Bobcats106105
107.Buffalo Sabres106107
108.Pittsburgh Pirates108108
109.Minnesota Timberwolves109109
110.Atlanta Hawks110111
111.Toronto Maple Leafs110109
112.Houston Astros112112
113.Detroit Lions113113
114.Chicago Cubs114114
115.New York Jets115115
116.Sacramento Kings116116
117.Cleveland Browns117117
118.Washington Wizards118118
119.Toronto Raptors119119
120.San Diego Padres120120
121.Seattle Mariners121121
122.Milwaukee Bucks122122


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