The Mag's Ultimate Standings 2014
The method to our ultimate madness
First: Consulting firm Maddock Douglas surveyed 1,002 North American fans to form 25 criteria for what you want most in return for the emotion, money and time you invest in the 122 MLB, NBA, NFL and NHL teams.
Second: Teaming with NetReflector, an opinion research firm, ESPN.com asked fans to rate their home teams in each area; more than 101,000 of you did! We grouped grades into the categories below. Royals fans, for example, ranked Kauffman Stadium much higher (29) than owner David Glass (112).
Third: Our final measure, bang for the buck, uses calculations developed with Oregon's Warsaw Sports Marketing Center to figure how well teams turn fans' money into wins. FINALLY We combined each team's score across all categories into a weighted average. For example, since fans ranked players as more important than ownership, the former counted for 13.9 percent of a team's final score versus 11.3 percent for the latter. The result? Fan opinion combined with an objective gauge of the cost of winning. Ultimately, everything counts.
Price of tickets, parking and concessions
122. Maple Leafs
Strength of on-field leadership
122. Panthers (NHL)
Courtesy by players, coaches and front offices toward fans, and how well a team uses technology to reach them
Honesty; loyalty to core players and the community
Effort on the field, likability off it
Quality of venue; fan-friendliness of environment; frequency of game-day promotions
1. Giants (MLB)
Bang for the buck
Wins in the past year, per fan dollars
122. Maple Leafs
Championships won or expected within the lifetime of current fans
1. Cardinals (MLB)
Click on table headings to sort by category.