The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Back to Overall Rankings


Click on table headings to sort by category.

TEAMFAN RELATIONS
PRFAPPACCFDBK
1.San Antonio Spurs11422
2.Oklahoma City Thunder34844
3.Memphis Grizzlies891659
4.Miami Heat147173018
5.Dallas Mavericks152111236
6.Indiana Pacers1814281222
7.Golden State Warriors2516243334
8.Boston Celtics3238264842
9.Chicago Bulls3437414447
10.Houston Rockets4516383625
11.Cleveland Cavaliers4762455330
12.Los Angeles Clippers5441636055
13.Denver Nuggets5553575460
14.Portland Trail Blazers5639535051
15.Los Angeles Lakers5874448451
PRFAPPACCFDBK
16.Brooklyn Nets6169609449
17.Utah Jazz6240637075
18.New Orleans Pelicans6468605637
19.Orlando Magic7579727556
20.Minnesota Timberwolves9089848588
21.Detroit Pistons9296899586
22.New York Knicks941108610483
23.Philadelphia 76ers1021099111067
24.Charlotte Bobcats1049396105103
25.Toronto Raptors10587105107110
26.Atlanta Hawks10810611111199
27.Milwaukee Bucks113114112118111
28.Phoenix Suns115112118105113
29.Washington Wizards11812110612177
30.Sacramento Kings122120121119121

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