The Mag: Ultimate Standings 2009

Welcome to ESPN The Magazine's seventh annual Ultimate Standings, in which we measure how much MLB, NBA, NFL and NHL franchises give back to the fans in exchange for all the time, money and emotion the fans invest in them.

Perennial Top-10 finisher the Los Angeles Angels of Anaheim grabbed the top spot this year for the first time, thanks to their array of affordable tickets, strong coaching and likable players. Curiously, their neighbors just up the road on I-5, the Los Angeles Clippers, are on the opposite end of the rankings, coming in dead last at No. 122.

The eight major categories that make up the Ultimate Standings were created based on feedback from fans about what they want most from their favorite teams (click here for a more detailed account of the method to our madness.) The categories:

Bang For The Buck (BNG): Wins during the past three years (regular season plus postseason) per revenues directly from fans, adjusted for league schedules.

Fan Relations (FRL): Openness and consideration toward fans by players, coaches and management.

Ownership (OWN): Honesty and loyalty to core players and local community.

Affordability (AFF): Price of tickets, parking and concessions.

Stadium Experience (STX): Quality of arena and game-day promotions as well as friendliness of environment.

Players (PLA): Effort on the field and likability off it.

Coaching (CCH): Strength of on-field leadership.

Title Track (TTR): Championships already won or expected in the lifetime of current fans.

Below you will find a sortable table of this year's Ultimate Standings as well as previous results going back to 2003. Subcategories that make up the overall ranking for that category are available for the 2009 results. Click on team names for a more detailed breakdown of the rankings.

Financial analysis by the Warsaw Sports Marketing Center at the University of Oregon. Fan surveys by Maddock Douglas and GMI NetReflector.


Click on table headings to sort by category.

TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
1.Pittsburgh Steelers391423626244
2.Green Bay Packers13201829221255621
3.Indianapolis Colts14171616611966110
4.Tennessee Titans1555146446127346
5.New England Patriots194120289633716
6.Carolina Panthers281959126358485145
7.Baltimore Ravens295143186627182518
8.Arizona Cardinals331465826024411156
9.Houston Texans394825376720395467
10.Seattle Seahawks40654023718316354
11.Atlanta Falcons435749405290281859
12.Philadelphia Eagles443945698074325368
13.New York Giants452690211089734229
14.New Orleans Saints525053755380503974
15.Miami Dolphins619257526887403061
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
16.Jacksonville Jaguars6222111741891834569
17.San Diego Chargers6542757778107359062
18.Chicago Bears698779459378596444
19.Tampa Bay Buccaneers7376718910035728816
20.Denver Broncos7578927081476710628
21.Dallas Cowboys763111067107438711331
22.San Francisco 49ers8796839784115741738
23.Minnesota Vikings89469787821175411183
24.Buffalo Bills9144117103710282115101
25.Washington Redskins9274829411899707657
26.New York Jets1031078178115113684591
27.Kansas City Chiefs106121109688853957982
28.St. Louis Rams112122108104901111106934
29.Cleveland Browns11453119110959812098115
30.Oakland Raiders116112116114891181119671
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
31.Cincinnati Bengals1181061221139910011884107
32.Detroit Lions1191181181071069411988121
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