The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Back to Overall Rankings

Click on table headings to sort by category.

1.Green Bay Packers53222
2.Indianapolis Colts1483012
3.Baltimore Ravens26154519
4.New Orleans Saints45475333
5.Seattle Seahawks2845426
6.Jacksonville Jaguars68885666
7.Houston Texans42245635
8.Denver Broncos53425955
9.Pittsburgh Steelers50406235
10.Atlanta Falcons781006775
11.Tampa Bay Buccaneers70457873
12.New England Patriots60398042
13.San Francisco 49ers10210682101
14.Philadelphia Eagles86669392
15.Minnesota Vikings11711595110
16.Tennessee Titans991029697
17.Carolina Panthers93979982
18.St. Louis Rams113112102113
19.Kansas City Chiefs733110363
20.Chicago Bears979010498
21.New York Giants847410578
22.Buffalo Bills108109106106
23.Arizona Cardinals792410676
24.Miami Dolphins109110110105
25.Dallas Cowboys771011170
26.Washington Redskins110108112108
27.Oakland Raiders121120115121
28.Cleveland Browns107104116111
29.Detroit Lions1016211795
30.San Diego Chargers120116119120
31.New York Jets112101120116
32.Cincinnati Bengals114102121108


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