The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Click on table headings to sort by category.

TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
1.Pittsburgh Penguins72024414113510
2.Anaheim Ducks8624132640373417
3.Ottawa Senators9716183355301850
4.Detroit Red Wings13325234598115
5.Chicago Blackhawks1414201191691310
6.Los Angeles Kings243310177917271014
7.St. Louis Blues262128322552572786
8.San Jose Sharks283913155521354260
9.Tampa Bay Lightning305423251029528836
10.Nashville Predators389211341213472973
11.New Jersey Devils405731585033435720
12.Carolina Hurricanes416137512327667331
13.Columbus Blue Jackets463146604430556393
14.Phoenix Coyotes4716671157664028101
15.Boston Bruins4829415210069414117
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
16.Minnesota Wild506833336019518667
17.Montreal Canadiens6390493110351634239
18.Philadelphia Flyers679948489767604566
19.Washington Capitals6885524610163775077
20.Dallas Stars7034798969818011444
21.New York Rangers7679516311772485046
22.New York Islanders78736910743118348064
23.Winnipeg Jets8011972538375736379
24.Florida Panthers82111639445837976104
25.Buffalo Sabres904983835487118113106
26.Vancouver Canucks99100704712188938489
27.Colorado Avalanche101591071041021009712030
28.Calgary Flames10511285741061061129271
29.Edmonton Oilers11011798971081191048352
30.Toronto Maple Leafs119122103841221059050110

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