The Mag: Ultimate Standings 2009

Welcome to ESPN The Magazine's seventh annual Ultimate Standings, in which we measure how much MLB, NBA, NFL and NHL franchises give back to the fans in exchange for all the time, money and emotion the fans invest in them.

Perennial Top-10 finisher the Los Angeles Angels of Anaheim grabbed the top spot this year for the first time, thanks to their array of affordable tickets, strong coaching and likable players. Curiously, their neighbors just up the road on I-5, the Los Angeles Clippers, are on the opposite end of the rankings, coming in dead last at No. 122.

The eight major categories that make up the Ultimate Standings were created based on feedback from fans about what they want most from their favorite teams (click here for a more detailed account of the method to our madness.) The categories:

Bang For The Buck (BNG): Wins during the past three years (regular season plus postseason) per revenues directly from fans, adjusted for league schedules.

Fan Relations (FRL): Openness and consideration toward fans by players, coaches and management.

Ownership (OWN): Honesty and loyalty to core players and local community.

Affordability (AFF): Price of tickets, parking and concessions.

Stadium Experience (STX): Quality of arena and game-day promotions as well as friendliness of environment.

Players (PLA): Effort on the field and likability off it.

Coaching (CCH): Strength of on-field leadership.

Title Track (TTR): Championships already won or expected in the lifetime of current fans.

Below you will find a sortable table of this year's Ultimate Standings as well as previous results going back to 2003. Subcategories that make up the overall ranking for that category are available for the 2009 results. Click on team names for a more detailed breakdown of the rankings.

Financial analysis by the Warsaw Sports Marketing Center at the University of Oregon. Fan surveys by Maddock Douglas and GMI NetReflector.


Click on table headings to sort by category.

TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
1.Carolina Hurricanes2361010415374
2.Detroit Red Wings410115782361
3.Washington Capitals6111153115121047
4.Pittsburgh Penguins88343210394221
5.St. Louis Blues1013107645213562
6.Anaheim Ducks112413263325161911
7.Chicago Blackhawks2168593717132453
8.Dallas Stars222539415540304324
9.Columbus Blue Jackets316493129951873
10.San Jose Sharks321223257421894179
11.Nashville Predators375915611630363985
12.New Jersey Devils387524307918334412
13.Ottawa Senators535244226967846057
14.Philadelphia Flyers54772788748477969
15.Boston Bruins567235719783261966
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
16.Calgary Flames6067361510189658550
17.Buffalo Sabres6330669512551043299
18.Minnesota Wild661013059772649277
19.Colorado Avalanche74554663114687911716
20.Vancouver Canucks7990414911975564880
21.Tampa Bay Lightning8593611065073938629
22.Phoenix Coyotes88359112228728597117
23.Florida Panthers90898610047819259103
24.New York Rangers93977783117661004548
25.Los Angeles Kings95113649610576757296
26.Montreal Canadiens10088113501092211210739
27.Edmonton Oilers10291765610210911511851
28.Atlanta Thrashers108949812091859981114
29.New York Islanders11511594118851229710093
30.Toronto Maple Leafs1201201129912210110858113
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