The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Back to Overall Rankings

Click on table headings to sort by category.

1.Detroit Red Wings5251114
2.Pittsburgh Penguins23333
3.New Jersey Devils319476341
4.Ottawa Senators161218614
5.Los Angeles Kings101326916
6.San Jose Sharks1314212117
7.Nashville Predators11181175
8.Minnesota Wild3322374135
9.Tampa Bay Lightning2324322610
10.Anaheim Ducks2427352212
11.Carolina Hurricanes3730502448
12.Boston Bruins4131513153
13.New York Islanders6935774180
14.New York Rangers5135626161
15.Columbus Blue Jackets4644513850
16.Phoenix Coyotes6744663878
17.St. Louis Blues2844341935
18.Florida Panthers6349758191
19.Chicago Blackhawks205810138
20.Montreal Canadiens4962384532
21.Philadelphia Flyers4865433253
22.Vancouver Canucks7066686285
23.Washington Capitals5267544727
24.Dallas Stars7971829887
25.Colorado Avalanche10773115109115
26.Toronto Maple Leafs10374110108107
27.Buffalo Sabres8383909365
28.Calgary Flames8587798269
29.Edmonton Oilers98971027991
30.Winnipeg Jets72101214340


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