The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Dallas Mavericks5251412321340
2.Minnesota WildN/AN/A25614350
3.Green Bay Packers11032141096
4.Sacramento Kings41543171472129
5.Houston TexansN/AN/A57215213149
6.Detroit Red Wings8146134335553
7.St. Louis Cardinals1759781319152922
8.San Antonio Spurs36891913257110
9.Columbus Blue JacketsN/AN/A921542449078
10.Carolina Hurricanes183010342511203747
11.Dallas Stars225211114618194710
12.Tennessee Titans256012351817231031
13.New England Patriots1640131252241666
14.Edmonton Oilers981439836393535
15.Detroit Pistons13381527929121121
16.Atlanta Falcons23481620349366538
17.Philadelphia Eagles721710441116442
18.Miami Dolphins6518161540224641
19.Arizona Diamondbacks24191326924491
20.Anaheim Angels101320462022111
21.Indiana Pacers12342161010176643
22.St. Louis Blues212722172926334176
23.Tampa Bay Buccaneers2049232322129535
24.Colorado Avalanche141624224225346315
25.Kansas City Chiefs288125142315351148
26.Baltimore Ravens1932261953163088
27.Pittsburgh Steelers151727152438522933
28.Vancouver Canucks305328368148272370
29.New York Yankees2756292494371424
30.Pittsburgh Penguins5367304533104518430
31.Seattle Mariners365531408762610060
32.Ottawa Senators261132495047455658
33.Houston Rockets6110733283690321528
34.Los Angeles Kings4574344710323381771
35.Buffalo Bills4770354114704810351
36.New York Islanders576936427499655957
37.Oakland Raiders332437704895185125
38.Oakland Athletics1113893510088018
39.Orlando Magic445839552885546058
40.Minnesota Twins382240107411233412
41.Nashville Predators7487418732206895114
42.Jacksonville Jaguars709942513756648362
43.Washington Capitals685743301024111211299
44.Boston Celtics426444678859281937
45.St. Louis Rams413945586067669814
46.Miami Heat607146535861922493
47.Minnesota Timberwolves291847603173417192
48.Montreal Canadiens4954484357637510123
49.New York Jets5247493197113422561
50.San Francisco 49ers313150384787296713
51.Anaheim Mighty Ducks7510251736945567088
52.Memphis Grizzlies739452651189714598
53.Houston Astros7210153563930439289
54.San Jose Sharks462954639132619165
55.New Jersey Nets6684555298109133854
56.Seattle Sonics556656627172492680
57.Tampa Bay Lightning7911357751635606791
58.Denver Broncos324158256846674915
59.Indianapolis Colts5036598430103372256
60.Los Angeles Lakers375060181056074149
61.Utah Jazz3535613341535333103
62.Cleveland Browns649162296462622066
63.New Jersey Devils4012637810611040565
64.Toronto Raptors5423645067278811087
65.Phoenix Coyotes6337656163115794186
66.Philadelphia 76ers24206626512831652
67.Atlanta Braves396567595539473217
68.New Orleans Saints482668825978591769
69.San Diego Chargers8097698978108461562
70.San Francisco Giants51797032777556245
71.Toronto Maple Leafs6572714811744585881
72.San Diego Padres594372764388765277
73.Washington Wizards91112736975757875108
74.New Orleans Hornets34774972784503973
75.Philadelphia Flyers6768756611364864766
76.Washington Redskins87104768011158858626
77.Boston Bruins81827710211880112879
78.Boston Red Sox89927844119658388101
79.Phoenix Suns625179645657739483
80.Calgary Flames7628809138939512072
81.Los Angeles Dodgers564581793551916134
82.New York Giants4319823710498777723
83.Philadelphia Phillies7162837165118633555
84.Chicago Cubs829384858489741106
85.Seattle Seahawks7877857299559885100
86.Florida Panthers8610586907354815364
87.Atlanta Thrashers11311887959369110114105
88.Dallas Cowboys94106887466867211819
89.Toronto Blue Jays6942897786102908727
90.Milwaukee Bucks5899057458310810394
91.Texas Rangers9610891868042897997
92.Chicago Bears9588928890918210953
93.Denver Nuggets8476939270508092113
94.Golden State Warriors103110949683968764104
95.Pittsburgh Pirates971039581792110710685
96.Cleveland Indians92759611189318410789
97.Florida Marlins1004497118721206911146
98.Chicago Bulls104117981048574997420
99.Chicago White Sox85469998761019499102
100.Atlanta Hawks111961009411497109117117
101.Kansas City Royals836110111474310210284
102.New York Mets8883102681071071007831
103.Baltimore Orioles989010310392341047673
104.New York Rangers109114104831207611610844
105.Montreal Expos77310512121195769116
106.Buffalo Sabres9021106115827711596107
107.Los Angeles Clippers1059810711761717096112
108.Minnesota Vikings10280108100951141057381
109.Cincinnati Reds936310910840949311439
110.Colorado Rockies101731101061085211182115
111.Tampa Bay Devil Rays1141091111139611711439111
112.Carolina Panthers991151125462681015468
113.Detroit Lions11510011310111079113121119
114.Chicago Blackhawks108891141161151059626108
115.Milwaukee Brewers107851151124966118113120
116.Cleveland Cavaliers10686116109101106106105110
117.Arizona Cardinals1127811711910012110341118
118.New York Knicks11795118991218211711695
119.Detroit Tigers116111119105109811208175
120.Cincinnati Bengals118116120120116116119119121
121.Portland Trail Blazers11033121110112921218996


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