The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Columbus Blue Jackets491131325471657682
2.Minnesota Wild11796141429436
3.Dallas Mavericks2122520371734
4.Green Bay Packers324316419518
5.Chicago Cubs45784440785561188
6.Houston TexansN/AN/A88406213760
7.San Antonio Spurs1412471182
8.San Francisco Giants39834027728504156
9.Indiana Pacers1746517119282946
10.Kansas City Chiefs5444419105233
11.Tennessee Titans74891913112721
12.Kansas City Royals25363777112431548
13.Seattle Mariners6710932517913458279
14.Nashville Predators5662267122145871107
15.Colorado Avalanche12301065915145910
16.Baltimore Ravens22773612411612356
17.Arizona Diamondbacks9518203417386114
18.Detroit Pistons41871791832423
19.Anaheim Angels6191118211915511
20.Pittsburgh Pirates102106102112752010296103
21.Anaheim Mighty Ducks378231564521462645
22.New England Patriots132922327422869
23.Tampa Bay Lightning275021501523233053
24.Denver Broncos1953429552434207
25.St. Louis Blues212328162825473969
26.Seattle Seahawks548052368026664278
27.Baltimore Orioles848890916727869964
28.Los Angeles Kings488569458628372267
29.Atlanta Thrashers5911763427129361354
30.Pittsburgh Steelers163720133030423629
31.Tampa Bay Buccaneers321092437731782515
32.Sacramento Kings142514103232165547
33.Vancouver Canucks202212228133243355
34.Utah Jazz26402521363410396
35.Los Angeles Dodgers644579801635888432
36.Toronto Raptors504145495336836089
37.St. Louis Cardinals184915151837265724
38.San Diego Padres627048625738685375
39.Texas Rangers7687737976397967109
40.Carolina Panthers4211267233140322144
41.Ottawa Senators10617262741513842
42.Atlanta Braves334260486442623425
43.New York Yankees2859303592432281
44.Edmonton Oilers811657844414441
45.Denver Nuggets689750633345446898
46.Cleveland Indians8771101987046909187
47.New Orleans Hornets30924701247177470
48.Boston Red Sox9511182311204872116101
49.Carolina Hurricanes655833683849679085
50.Houston Astros7110455663950539391
51.Houston Rockets5310093376551592826
52.Philadelphia 76ers352770244252188558
53.Los Angeles Lakers31527711905355912
54.Philadelphia Flyers4176292810254351659
55.Detroit Red Wings153453625513785
56.Colorado Rockies10065105104935610689116
57.Buffalo Sabres633546542457927299
58.Dallas Stars432143619758647916
59.Phoenix Suns555653304359579274
60.San Jose Sharks8363729210560819493
61.Toronto Maple Leafs8886875911861938195
62.Philadelphia Eagles23234538262274061
63.St. Louis Rams344335526663337518
64.Los Angeles Clippers86898411435647146114
65.Chicago Bulls931181038391651079520
66.Milwaukee Brewers1127510611958668466119
67.Miami Heat7992685844678510894
68.Washington Redskins921088585115689510535
69.Florida Panthers9896749489699811292
70.Calgary Flames521756764870944552
71.Washington Capitals10954887511271116119112
72.Cincinnati Bengals7410398896872771071
73.Minnesota T'wolves291638292373295268
74.New York Rangers114119107861167412011143
75.Detroit Lions1071209788987511250115
76.Dallas Cowboys36736539377649113
77.Montreal Canadiens73397847877711010327
78.Jacksonville Jaguars7511589645478757349
79.Cleveland Browns110841189594791089797
80.Miami Dolphins578573350807311066
81.Philadelphia Phillies583866445281697762
82.New York Knicks11611611410211982115117104
83.Cincinnati Reds10168110111618310311839
84.Boston Celtics6174544610184524737
85.Memphis Grizzlies381051934385251977
86.Atlanta Falcons7026753826869610273
87.New Orleans Saints7833869649879169102
88.Detroit Tigers11311411710896881186565
89.Chicago Bears10360109931088910412057
90.Cleveland Cavaliers82102917373908949100
91.Washington Wizards10511011387113919764111
92.Portland Trail Blazers11555121100103921215681
93.Buffalo Bills9667766751939912190
94.Milwaukee Bucks461561742994405484
95.Seattle Sonics604749658595543272
96.Golden State Warriors949910410963967427113
97.Boston Bruins8981839711797488080
98.Phoenix Coyotes6920478456987062106
99.Atlanta Hawks1179811511311099113113118
100.Chicago White Sox9951100996010010598105
101.Toronto Blue Jays4728586046101617019
102.Indianapolis Colts4011399025102303150
103.Florida Marlins2414278271034144
104.San Francisco 49ers72319572831046310117
105.New Jersey Devils446623551041056233
106.Tampa Bay Devil Rays77958010117107601286
107.Oakland Raiders104691111051001088711528
108.Orlando Magic108329411069109109109108
109.Oakland Athletics6676211510110318330
110.New York Islanders85725978107111808863
111.New Jersey Nets805771103106112398651
112.Minnesota Vikings10690108107881131006383
113.New York Mets1111071126911411411110038
114.Minnesota Twins5113411165115114322
115.Pittsburgh Penguins91936410684116828740
116.San Diego Chargers11894116118111117114114110
117.New York Jets8161818199118764876
118.Montreal Expos9739912121192058117
119.Chicago Blackhawks120101120120121120119106121
120.Arizona Cardinals1196411911795121117104120


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