The Mag: Ultimate Standings 2012

A winning team with likable players, a supportive owner, a great game experience and cheap tickets -- is that too much to ask? Not if you're rooting for the Oklahoma City Thunder, who top our 10th annual ranking of pro franchises.

The eight major categories that make up the Ultimate Standings were created based on feedback from fans about what they want most from their favorite teams (click here for a more detailed account of the method to our madness.) The categories:

Bang For The Buck (BNG): Wins during the past three years (regular season plus postseason) per revenues directly from fans, adjusted for league schedules.

Fan Relations (FRL): Openness and consideration toward fans by players, coaches and management.

Ownership (OWN): Honesty and loyalty to core players and local community.

Affordability (AFF): Price of tickets, parking and concessions.

Stadium Experience (STX): Quality of arena and game-day promotions as well as friendliness of environment.

Players (PLA): Effort on the field and likability off it.

Coaching (CCH): Strength of on-field leadership.

Title Track (TTR): Championships already won or expected in the lifetime of current fans.

Below you will find a sortable table of this year's Ultimate Standings as well as previous results going back to 2003. Subcategories that make up the overall ranking for that category are available for the 2009-12 results.

Financial analysis by the Warsaw Sports Marketing Center at the University of Oregon (Matthew Maxson with Ameer Abdelaaty, Mike DeMartini, Jenny Swaim, Gary Wang, Jay Young and Bill Zachry). Fan surveys by Maddock Douglas and NetReflector.


Click on table headings to sort by category.

TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
1.Green Bay Packers324316419518
2.Kansas City Chiefs5444419105233
3.Houston TexansN/AN/A88406213760
4.Denver Broncos1953429552434207
5.Baltimore Ravens22773612411612356
6.Pittsburgh Steelers163720133030423629
7.Tennessee Titans74891913112721
8.Carolina Panthers4211267233140322144
9.New England Patriots132922327422869
10.Miami Dolphins578573350807311066
11.Seattle Seahawks548052368026664278
12.Atlanta Falcons7026753826869610273
13.Dallas Cowboys36736539377649113
14.Tampa Bay Buccaneers321092437731782515
15.St. Louis Rams344335526663337518
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
16.Philadelphia Eagles23234538262274061
17.Jacksonville Jaguars7511589645478757349
18.Buffalo Bills9667766751939912190
19.San Francisco 49ers72319572831046310117
20.New York Jets8161818199118764876
21.Washington Redskins921088585115689510535
22.Detroit Lions1071209788987511250115
23.Cincinnati Bengals7410398896872771071
24.Indianapolis Colts4011399025102303150
25.Chicago Bears10360109931088910412057
26.Cleveland Browns110841189594791089797
27.New Orleans Saints7833869649879169102
28.Oakland Raiders104691111051001088711528
29.Minnesota Vikings10690108107881131006383
30.Arizona Cardinals1196411911795121117104120
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
31.San Diego Chargers11894116118111117114114110
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