The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Indianapolis Colts32625127031326
2.Philadelphia Eagles631211503310535
3.Atlanta Falcons7617101537271831
4.New England Patriots41127587111
5.Buffalo Bills15191315653293743
6.Green Bay Packers820327117449
7.Tampa Bay Buccaneers362161567332505310
8.Pittsburgh Steelers9228324164316
9.Kansas City Chiefs242334215525432948
10.New Orleans Saints872790875977918586
11.San Diego Chargers372929675480262845
12.Denver Broncos26304418563951347
13.Miami Dolphins553668324664538951
14.Tennessee Titans193919342526141536
15.New York Jets414537397886312159
16.Carolina Panthers124724617175219
17.Minnesota Vikings814984807287797870
18.Arizona Cardinals825481886192805583
19.Dallas Cowboys395656434968651914
20.Seattle Seahawks595864366829756268
21.St. Louis Rams666259516263649018
22.Baltimore Ravens2263479421520228
23.San Francisco 49ers897088908990889128
24.New York Giants717166358674786625
25.Cleveland Browns907491788565929284
26.Cincinnati Bengals437554604747461155
27.Jacksonville Jaguars287725281940302337
28.Oakland Raiders848087737681818830
29.Chicago Bears698471588361634946
30.Detroit Lions728550477449775085
31.Washington Redskins608760499060541022
32.Houston TexansN/AN/A1112435355744


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