The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Green Bay Packers3072149211377915
2.Tampa Bay Buccaneers224028353413172410
3.Kansas City Chiefs264244133816282548
4.New England Patriots10294126317317
5.Seattle Seahawks241249234618393649
6.Carolina Panthers871881920111325
7.Pittsburgh Steelers3952242241117
8.Denver Broncos14242611442324209
9.Tennessee Titans346650452027342240
10.Baltimore Ravens546485186828636913
11.Jacksonville Jaguars16361033129202635
12.Philadelphia Eagles181636174731151836
13.Cincinnati Bengals19153142313221541
14.Atlanta Falcons661261036101733
15.Houston Texans798642637540839172
16.Washington Redskins37763746854327418
17.Detroit Lions696977506145817182
18.Cleveland Browns668370656050773173
19.Buffalo Bills31342127953476353
20.Chicago Bears437541475454324337
21.St. Louis Rams503857565163487519
22.Miami Dolphins365253204065512747
23.Dallas Cowboys273538243666351411
24.Indianapolis Colts4181411696629
25.New York Giants335424106971293223
26.Oakland Raiders718274686278698532
27.San Diego Chargers453125695779185546
28.San Francisco 49ers819079797080795624
29.New Orleans Saints916087926585888190
30.New York Jets637347518186463770
31.Minnesota Vikings906892707288909064
32.Arizona Cardinals866180885990756086


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