The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Green Bay Packers423221215199
2.Pittsburgh Steelers2543239435515426
3.Indianapolis Colts1381125668915
4.New England Patriots111218129135112
5.Seattle Seahawks18182214564452255
6.New York Giants4840611910099485531
7.Houston Texans567854297114623472
8.Baltimore Ravens76621053075297811823
9.Jacksonville Jaguars948034251221147
10.Dallas Cowboys463582377985577626
11.Denver Broncos726796408561914021
12.Carolina Panthers7842935380861028368
13.Tampa Bay Buccaneers6810063578319445717
14.Cleveland Browns645679605071607285
15.Washington Redskins92104706311892656240
16.Tennessee Titans5036107663764561857
17.Philadelphia Eagles6644626710180666495
18.San Diego Chargers3414687160105177954
19.Miami Dolphins1081199973969710611584
20.Atlanta Falcons1191021197495106119122103
21.Chicago Bears81501027710882857150
22.Kansas City Chiefs101901048210974104107113
23.New York Jets1059789961161219273112
24.Buffalo Bills5739661009945386107
25.Minnesota Vikings1108311610192120101113106
26.New Orleans Saints5327641033491773791
27.Cincinnati Bengals115721211059488114102111
28.Arizona Cardinals84668610633458046116
29.St. Louis Rams11111110910911111410912032
30.San Francisco 49ers1029498112103118999735
31.Detroit Lions12010311811311590121105122
32.Oakland Raiders117121114116771151127860


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