The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Detroit Red Wings410115782361
2.Pittsburgh Steelers391423626244
3.San Antonio Spurs9372313504114
4.Pittsburgh Penguins88343210394221
5.Washington Capitals6111153115121047
6.Cleveland Cavaliers51546301412337
7.St. Louis Blues1013107645213562
8.Philadelphia Flyers54772788748477969
9.Chicago Blackhawks2168593717132453
10.Carolina Hurricanes2361010415374
11.Los Angeles Angels168115161451
12.Carolina Panthers281959126358485145
13.Boston Red Sox5810929131162922156
14.Milwaukee Brewers77171433195775
15.Calgary Flames6067361510189658550
16.Indianapolis Colts14171616611966110
17.Boston Celtics203326177565173412
18.Baltimore Ravens295143186627182518
19.Los Angeles Lakers516347191134261719
20.Detroit Tigers358128202034443336
21.New York Giants452690211089734229
22.Ottawa Senators535244226967846057
23.Seattle Seahawks40654023718316354
24.Portland Trail Blazers25717245428113140
25.San Jose Sharks321223257421894179
26.Anaheim Ducks112413263325161911
27.Houston Rockets171633275949203743
28.New England Patriots194120289633716
29.Green Bay Packers13201829221255621
30.New Jersey Devils387524307918334412
31.Columbus Blue Jackets316493129951873
32.Philadelphia Phillies24692232271010366
33.Dallas Mavericks465852334323576172
34.Utah Jazz492360345669962992
35.Orlando Magic18434352393435560
36.Miami Heat5511037363562387124
37.Houston Texans394825376720395467
38.St. Louis Cardinals268321383913881
39.Denver Nuggets412984393836495264
40.Atlanta Falcons435749405290281859
41.Dallas Stars222539415540304324
42.Chicago White Sox4710531424077422121
43.Los Angeles Dodgers508274436237371341
44.Detroit Pistons64369344255410711426
45.Chicago Bears698779459378596444
46.Tennessee Titans1555146446127346
47.New York Mets82100734711252786649
48.Tampa Bay Rays162119481106232535
49.Vancouver Canucks7990414911975564880
50.Montreal Canadiens10088113501092211210739
51.Chicago Cubs78111555110411622597
52.Miami Dolphins619257526887403061
53.Chicago Bulls709867538351639929
54.Atlanta Braves273442542159461532
55.Houston Astros688663554131669186
56.Edmonton Oilers10291765610210911511851
57.Cincinnati Reds362858571460527352
58.Minnesota Twins23431258411451433
59.Minnesota Wild661013059772649277
60.Washington Wizards986210560981041039498
61.Nashville Predators375915611630363985
62.Toronto Blue Jays3418546226108551241
63.Colorado Avalanche74554663114687911716
64.New York Yankees1071191016412184818326
65.Oklahoma City Thunder571033865886244886
66.San Francisco Giants841046966947699388
67.Dallas Cowboys763111067107438711331
68.Kansas City Chiefs106121109688853957982
69.Philadelphia Eagles443945698074325368
70.Denver Broncos7578927081476710628
71.Boston Bruins567235719783261966
72.Philadelphia 76ers994910372709610912094
73.Kansas City Royals4260507325537065
74.Jacksonville Jaguars6222111741891834569
75.New Orleans Saints525053755380503974
76.Seattle Mariners8385787673129166104
77.San Diego Chargers6542757778107359062
78.New York Jets1031078178115113684591
79.Arizona Diamondbacks302687919399011520
80.Texas Rangers4832488034462982105
81.New Orleans Hornets12132811141586576
82.Arizona Cardinals331465826024411156
83.New York Rangers93977783117661004548
84.Cleveland Indians67407084423876101108
85.Atlanta Hawks8027100854656101102110
86.Toronto Raptors10579958611192114104111
87.Minnesota Vikings89469787821175411183
88.Washington Nationals97114998851578674106
89.Tampa Bay Buccaneers7376718910035728816
90.Charlotte Bobcats594756904564602889
91.Phoenix Suns866180918688888790
92.Indiana Pacers967011492587094104111
93.Memphis Grizzlies71806293971807778
94.Washington Redskins9274829411899707657
95.Buffalo Sabres6330669512551043299
96.Los Angeles Kings95113649610576757296
97.San Francisco 49ers8796839784115741738
98.Baltimore Orioles817396984932777781
99.Toronto Maple Leafs1201201129912210110858113
100.Florida Panthers90898610047819259103
101.San Diego Padres104561071019263105109109
102.Milwaukee Bucks110951041027611611674116
103.Buffalo Bills9144117103710282115101
104.St. Louis Rams112122108104901111106934
105.Colorado Rockies72388510548447110384
106.Tampa Bay Lightning8593611065073938629
107.Detroit Lions1191181181071069411988121
108.Minnesota Timberwolves11310210610864110113119120
109.New York Knicks121117120109120791215095
110.Cleveland Browns11453119110959812098115
111.Florida Marlins77547211124120456815
112.Golden State Warriors109661151121031059894122
113.Cincinnati Bengals1181061221139910011884107
114.Oakland Raiders116112116114891181119671
115.Sacramento Kings11710887115110112117121101
116.Los Angeles Clippers1221161211167295122122119
117.Pittsburgh Pirates9445102117156106112117
118.New York Islanders11511594118851229710093
119.Oakland Athletics1018489119171217311055
120.Atlanta Thrashers108949812091859981114
121.New Jersey Nets111998812165119102108100
122.Phoenix Coyotes88359112228728597117


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