The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Pittsburgh Steelers391423626244
2.Indianapolis Colts14171616611966110
3.Green Bay Packers13201829221255621
4.New England Patriots194120289633716
5.Houston Texans394825376720395467
6.Seattle Seahawks40654023718316354
7.Baltimore Ravens295143186627182518
8.Philadelphia Eagles443945698074325368
9.Atlanta Falcons435749405290281859
10.Tennessee Titans1555146446127346
11.New Orleans Saints525053755380503974
12.Miami Dolphins619257526887403061
13.Carolina Panthers281959126358485145
14.Arizona Cardinals331465826024411156
15.Tampa Bay Buccaneers7376718910035728816
16.San Diego Chargers6542757778107359062
17.Chicago Bears698779459378596444
18.New York Jets1031078178115113684591
19.Washington Redskins9274829411899707657
20.San Francisco 49ers8796839784115741738
21.New York Giants452690211089734229
22.Denver Broncos7578927081476710628
23.Minnesota Vikings89469787821175411183
24.St. Louis Rams112122108104901111106934
25.Kansas City Chiefs106121109688853957982
26.Dallas Cowboys763111067107438711331
27.Jacksonville Jaguars6222111741891834569
28.Oakland Raiders116112116114891181119671
29.Buffalo Bills9144117103710282115101
30.Detroit Lions1191181181071069411988121
31.Cleveland Browns11453119110959812098115
32.Cincinnati Bengals1181061221139910011884107


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