The Mag: Ultimate Standings 2012

A winning team with likable players, a supportive owner, a great game experience and cheap tickets -- is that too much to ask? Not if you're rooting for the Oklahoma City Thunder, who top our 10th annual ranking of pro franchises.

The eight major categories that make up the Ultimate Standings were created based on feedback from fans about what they want most from their favorite teams (click here for a more detailed account of the method to our madness.) The categories:

Bang For The Buck (BNG): Wins during the past three years (regular season plus postseason) per revenues directly from fans, adjusted for league schedules.

Fan Relations (FRL): Openness and consideration toward fans by players, coaches and management.

Ownership (OWN): Honesty and loyalty to core players and local community.

Affordability (AFF): Price of tickets, parking and concessions.

Stadium Experience (STX): Quality of arena and game-day promotions as well as friendliness of environment.

Players (PLA): Effort on the field and likability off it.

Coaching (CCH): Strength of on-field leadership.

Title Track (TTR): Championships already won or expected in the lifetime of current fans.

Below you will find a sortable table of this year's Ultimate Standings as well as previous results going back to 2003. Subcategories that make up the overall ranking for that category are available for the 2009-12 results.

Financial analysis by the Warsaw Sports Marketing Center at the University of Oregon (Matthew Maxson with Ameer Abdelaaty, Mike DeMartini, Jenny Swaim, Gary Wang, Jay Young and Bill Zachry). Fan surveys by Maddock Douglas and NetReflector.


Click on table headings to sort by category.

TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
1.Pittsburgh Steelers391423626244
2.Indianapolis Colts14171616611966110
3.New England Patriots194120289633716
4.Baltimore Ravens295143186627182518
5.Green Bay Packers13201829221255621
6.Tennessee Titans1555146446127346
7.Atlanta Falcons435749405290281859
8.Seattle Seahawks40654023718316354
9.Philadelphia Eagles443945698074325368
10.New York Giants452690211089734229
11.San Diego Chargers6542757778107359062
12.Houston Texans394825376720395467
13.Miami Dolphins619257526887403061
14.Arizona Cardinals331465826024411156
15.Carolina Panthers281959126358485145
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
16.New Orleans Saints525053755380503974
17.Minnesota Vikings89469787821175411183
18.Chicago Bears698779459378596444
19.Denver Broncos7578927081476710628
20.New York Jets1031078178115113684591
21.Washington Redskins9274829411899707657
22.Tampa Bay Buccaneers7376718910035728816
23.San Francisco 49ers8796839784115741738
24.Buffalo Bills9144117103710282115101
25.Jacksonville Jaguars6222111741891834569
26.Dallas Cowboys763111067107438711331
27.Kansas City Chiefs106121109688853957982
28.St. Louis Rams112122108104901111106934
29.Oakland Raiders116112116114891181119671
30.Cincinnati Bengals1181061221139910011884107
TEAMRNKBNGFRLOWNAFFSTXPLACCHTTR
31.Detroit Lions1191181181071069411988121
32.Cleveland Browns11453119110959812098115
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