The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.New Orleans Saints145331844723
2.Orlando Magic2113182296201833
3.Los Angeles Angels37163511715118
4.Indianapolis Colts48693983463
5.Pittsburgh Penguins5221327695243
6.Tampa Bay Rays6217583106192443
7.San Antonio Spurs7443217354310
8.Detroit Red Wings832213288643
9.Green Bay Packers940108112125116
10.Cleveland Cavaliers10626156632115940
11.Washington Capitals11111565426222246
12.San Jose Sharks121011134816464065
13.Colorado Rockies132525571012182749
14.Minnesota Twins147442412121135
15.Atlanta Braves15183337235034829
16.Chicago Blackhawks16233575814102045
17.Philadelphia Phillies17757122851151
18.Phoenix Coyotes183291051437212085
19.Arizona Cardinals1994466361833750
20.Baltimore Ravens20433453819132718
21.Carolina Hurricanes212719462629306925
22.St. Louis Cardinals2270141130108153
23.Anaheim Ducks23479282531264715
24.Dallas Mavericks243320104225255355
25.Oklahoma City Thunder2553124396693451
26.Arizona Diamondbacks261440561362638826
27.Utah Jazz271538203749691075
28.Pittsburgh Steelers2824984403438363
29.Nashville Predators2946859427403790
30.Houston Rockets304228387346173538
31.Milwaukee Brewers3141312726368389
32.Houston Texans324821234915286258
33.Detroit Tigers333867291922533341
34.New Jersey Devils344924257224457918
35.Colorado Avalanche355122399048245021
36.Atlanta Falcons363942174195421753
37.Tennessee Titans373061623372481461
38.Portland Trail Blazers386318517128163254
39.Carolina Panthers392062415074606151
40.Charlotte Bobcats402860712965541397
41.St. Louis Blues412641343484707692
42.Buffalo Sabres421746651561922698
43.Cincinnati Reds431673632476789667
44.Atlanta Hawks443552644758477281
45.Los Angeles Kings456423537040315574
46.New England Patriots468030321004243611
47.Phoenix Suns475439697775234876
48.Texas Rangers483769732051399893
49.Ottawa Senators496243316377644273
50.New York Jets505674481026027457
51.Los Angeles Lakers516851141153955916
52.Philadelphia Eagles521965799380585779
53.Denver Nuggets532997406956772966
54.New Orleans Hornets5413508621918511094
55.Seattle Mariners55785547514504184
56.San Diego Padres5658210352437977109
57.Dallas Stars5760457757646210031
58.Miami Dolphins585087546192573156
59.Minnesota Vikings5912776756118358871
60.Philadelphia Flyers607653268359564962
61.San Francisco Giants61834844687326672
62.New York Yankees629827161192014392
63.Miami Heat639063305547526814
64.Vancouver Canucks6469362211357414476
65.Florida Marlins6545579931117297813
66.New York Giants667379211107165379
67.Dallas Cowboys679164429911518622
68.Boston Celtics6858763610886765324
69.Milwaukee Bucks6955547643108493096
70.Tampa Bay Lightning7052568345678611936
71.Jacksonville Jaguars71618070693847480
72.Los Angeles Dodgers727278829670661942
73.Chicago White Sox7311049525382684522
74.Boston Red Sox74113371911741442312
75.Memphis Grizzlies75218310165368770104
76.Boston Bruins7665477810694615278
77.San Francisco 49ers7766728586116591232
78.Minnesota Wild781053260853747988
79.Oakland Athletics79675811581213710147
80.Denver Broncos807199727663889128
81.San Diego Chargers8134968487110718770
82.Pittsburgh Pirates8231941195989107114
83.Seattle Seahawks8310281457813906362
84.Montreal Canadiens84108685010930808239
85.Chicago Bulls85968674101787310934
86.Chicago Bears8688916810589819348
87.Calgary Flames8789705598104958169
88.Houston Astros8810666756238919991
89.Kansas City Royals897990104162199102101
90.Cincinnati Bengals9059118898090826086
91.Cleveland Indians91878810944457595108
92.Toronto Blue Jays9281959260111976560
93.Detroit Pistons93949281747311111227
94.Washington Nationals94104858764688393105
95.Kansas City Chiefs9511889617952937583
96.Columbus Blue Jackets967775937555101117116
97.Sacramento Kings97114599181113676495
98.Indiana Pacers9836112986753112116117
99.Tampa Bay Buccaneers9910010310697549810430
100.Chicago Cubs1001198449114239456106
101.Buffalo Bills101571151107107106111107
102.Baltimore Orioles102971001135933100113103
103.New York Islanders1031077111288122727387
104.New York Rangers1041099397120831029258
105.Washington Redskins105103107941181051044344
106.Florida Panthers10686101116359711590112
107.New York Mets107101102881168110311582
108.Cleveland Browns108921141028410010797102
109.Atlanta Thrashers109841041209587105118115
110.Golden State Warriors1109911111810310196106117
111.Edmonton Oilers111117105801041151136662
112.Detroit Lions11212010696928511058111
113.Toronto Raptors1138210810011298117114121
114.St. Louis Rams114121110114891141087137
115.Oakland Raiders115931191179412011610467
116.Minnesota Timberwolves11611111611146112118108122
117.Philadelphia 76ers11785117107107109119122119
118.New Jersey Nets1181161131218211911412099
119.New York Knicks1191151201081217912084100
120.Washington Wizards1209512290111103121103110
121.Toronto Maple Leafs1211221099512210210985112
122.Los Angeles Clippers1221121211229199122121119


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