The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.New Orleans Saints145331844723
2.Indianapolis Colts48693983463
3.Green Bay Packers940108112125116
4.Arizona Cardinals1994466361833750
5.Baltimore Ravens20433453819132718
6.Pittsburgh Steelers2824984403438363
7.Houston Texans324821234915286258
8.Atlanta Falcons363942174195421753
9.Tennessee Titans373061623372481461
10.Carolina Panthers392062415074606151
11.New England Patriots468030321004243611
12.New York Jets505674481026027457
13.Philadelphia Eagles521965799380585779
14.Miami Dolphins585087546192573156
15.Minnesota Vikings5912776756118358871
16.New York Giants667379211107165379
17.Dallas Cowboys679164429911518622
18.Jacksonville Jaguars71618070693847480
19.San Francisco 49ers7766728586116591232
20.Denver Broncos807199727663889128
21.San Diego Chargers8134968487110718770
22.Seattle Seahawks8310281457813906362
23.Chicago Bears8688916810589819348
24.Cincinnati Bengals9059118898090826086
25.Kansas City Chiefs9511889617952937583
26.Tampa Bay Buccaneers9910010310697549810430
27.Buffalo Bills101571151107107106111107
28.Washington Redskins105103107941181051044344
29.Cleveland Browns108921141028410010797102
30.Detroit Lions11212010696928511058111
31.St. Louis Rams114121110114891141087137
32.Oakland Raiders115931191179412011610467


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