The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Oklahoma City Thunder172851622239
2.Green Bay Packers2633151492
3.San Antonio Spurs31311428117
4.Indiana Pacers432018315162566
5.Memphis Grizzlies513455620364085
6.Phoenix Coyotes622210023711668
7.Tampa Bay Lightning72749149241823
8.New Orleans Saints8915403327992
9.Texas Rangers923117192932741
10.Arizona Diamondbacks1052849932401536
11.Baltimore Ravens1119135461451825
12.Pittsburgh Steelers12153343930797
13.New Jersey Devils131112525121133911
14.Nashville Predators14222735725301761
15.Los Angeles Angels151418382342453521
16.Tampa Bay Rays1682472111314545
17.St. Louis Blues171023392577381275
18.Houston Texans181717304922206253
19.Pittsburgh Penguins194066701218347
20.Boston Celtics20381612634410314
21.Philadelphia 76ers21322524880332070
22.New England Patriots2229101490408216
23.Cincinnati Reds2321441621624310146
24.Chicago Bulls245571968265728
25.St. Louis Cardinals2569920442312481
26.Dallas Mavericks26668173019291411
27.Atlanta Braves272045563572228729
28.Carolina Hurricanes284221462243515023
29.Milwaukee Brewers29284322138576596
30.Detroit Red Wings3057526010319137
31.Miami Heat315614155850177535
32.Los Angeles Kings322429438233263157
33.Florida Panthers336236731261523384
34.Washington Nationals344753514070253865
35.Utah Jazz355037292866487788
36.San Francisco 49ers361250597911120331
37.Anaheim Ducks374939473859645534
38.Denver Broncos383756336553444926
39.Denver Nuggets394652504148312893
40.Carolina Panthers406847215271354450
41.Atlanta Falcons412557235799533764
42.Ottawa Senators424832256493462158
43.Arizona Cardinals433655694739473669
44.Seattle Seahawks44744828757312955
45.New Orleans Hornets458051651192372291
46.San Francisco Giants4679353791241535
47.Dallas Stars472660813475739139
48.New York Giants48434010106762382
49.Philadelphia Phillies491083027775395218
50.Cleveland Cavaliers509826453751564094
51.Houston Rockets515358616165548254
52.Detroit Tigers527887113234655644
53.Los Angeles Clippers5351549542553410771
54.Pittsburgh Pirates544891161839071109
55.Philadelphia Flyers5565414110060422562
56.Detroit Lions5618100537256613078
57.Indianapolis Colts5712119765511278915
58.Boston Bruins5864424810985284311
59.Buffalo Bills5976658310105586895
60.Buffalo Sabres6030593226731117892
61.Los Angeles Dodgers616367577881595449
62.Kansas City Chiefs626066587635665777
63.New York Rangers6358316611757151638
64.Baltimore Orioles6444811084510672474
65.Jacksonville Jaguars658464751696759075
66.Cleveland Indians66318810636496373108
67.Miami Marlins6710179962918694422
68.Washington Capitals687246139446769767
69.Chicago White Sox697763607195717926
70.San Jose Sharks705938319254887286
71.Minnesota Timberwolves71617674171088432102
72.Tennessee Titans723390865089796272
73.Philadelphia Eagles735278548564716478
74.Chicago Blackhawks7475742611141624718
75.Kansas City Royals757183110242470109104
76.Chicago Bears7693736410191507047
77.Orlando Magic77419777484968786
78.Colorado Avalanche78357189102947410829
79.Toronto Blue Jays7982757874112556748
80.Detroit Pistons8087917931691069231
81.Portland Trail Blazers8188688459528711889
82.New York Yankees8210749361194748615
83.Minnesota Twins8310669826913947656
84.Phoenix Suns84866210283906069107
85.Colorado Rockies85838688533686106105
86.Dallas Cowboys86104826210317898137
87.Minnesota Wild8710261709369580103
88.Brooklyn Nets8896841092782938682
89.Los Angeles Lakers89948544112388510316
90.Houston Astros901117792547880105100
91.Winnipeg Jets9111672349987775781
92.Vancouver Canucks9270704212186835978
93.New York Mets93859511310784686673
94.Atlanta Hawks94161111035698117110110
95.San Diego Chargers95679299891148111490
96.Oakland Raiders964511294661151009352
97.Tampa Bay Buccaneers971101158767671087433
98.Oakland Athletics985411012120120778460
99.Seattle Mariners999298101953110796114
100.Minnesota Vikings1001151017180118819999
101.Golden State Warriors1019199114811079995113
102.Cincinnati Bengals10239121111881029185106
103.Toronto Raptors103105931041058310940111
104.Milwaukee Bucks104731039762117113100117
105.New York Jets10510011380113881024483
106.Calgary Flames10697806711011011511563
107.Cleveland Browns10710310710586100103113115
108.Washington Redskins10810910593115106925958
109.San Diego Padres10934117120876811898119
110.Miami Dolphins110891141079710997102101
111.Montreal Canadiens11111894631167411412143
112.Chicago Cubs112119102681146311094112
113.New York Knicks11311210898118451058397
114.Edmonton Oilers114113969110811910411750
115.St. Louis Rams11512010911798116975042
116.Columbus Blue Jackets116951061158458122120122
117.Boston Red Sox117114116851207911611218
118.Washington Wizards118901229073101119116116
119.New York Islanders119811041199612210111998
120.Charlotte Bobcats1201171181184397120122118
121.Sacramento Kings12199120122104121111104120
122.Toronto Maple Leafs122122119112122104121111121


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