The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Click on table headings to sort by category.

1.Memphis Grizzlies128302721454
2.San Antonio Spurs21011391112
3.Indiana Pacers311822111152265
4.Oklahoma City Thunder483205835440
5.Green Bay Packers5176314510263
6.Arizona Diamondbacks633561424321920
7.Pittsburgh Penguins72024414113510
8.Anaheim Ducks8624132640373417
9.Ottawa Senators9716183355301850
10.Baltimore Ravens10159104226771
11.Cincinnati Reds1119179916267942
12.St. Louis Cardinals1251462125332
13.Detroit Red Wings13325234598115
14.Chicago Blackhawks1414201191691310
15.Denver Broncos151229166153253726
16.Seattle Seahawks161827127028131745
17.Tampa Bay Rays1743685690392155
18.Indianapolis Colts183812363914121414
19.Texas Rangers194019281612313843
20.Atlanta Falcons20542235878333253
21.Houston Texans211122196542287457
22.Detroit Tigers22482653223194032
23.Atlanta Braves232340412446387134
24.Los Angeles Kings243310177917271014
25.Miami Heat254114145935143620
26.St. Louis Blues262128322552572786
27.New Orleans Saints2755212738452445
28.San Jose Sharks283913155521354260
29.Dallas Mavericks296615292915441617
30.Tampa Bay Lightning305423251029528836
31.Pittsburgh Steelers3147388465036255
32.Golden State Warriors322825564949172070
33.San Francisco 49ers331343457510218328
34.Baltimore Orioles34275078282229568
35.Milwaukee Brewers3553392683466995
36.San Francisco Giants368877901478
37.Houston Rockets374345443543215641
38.Nashville Predators389211341213472973
39.New England Patriots39373035946016212
40.New Jersey Devils405731585033435720
41.Carolina Hurricanes416137512327667331
42.Chicago Bulls4272343871346635
43.Denver Nuggets433655494056424682
44.Cleveland Indians442465951737542299
45.Boston Celtics45873221685822727
46.Columbus Blue Jackets463146604430556393
47.Phoenix Coyotes4716671157664028101
48.Boston Bruins4829415210069414117
49.Washington Nationals498244406244202256
50.Minnesota Wild506833336019518667
51.Los Angeles Angels515666652231896132
52.Pittsburgh Pirates5298011118107172108
53.Utah Jazz5346625027627510597
54.New Orleans Pelicans546764681564766587
55.Los Angeles Clippers5550548156474510472
56.Los Angeles Dodgers565253437761868759
57.Portland Trail Blazers578456556741497474
58.Minnesota Twins589760694820566061
59.Philadelphia Phillies5910259427818647624
60.Cleveland Cavaliers6010347543038788290
61.Oakland Athletics61307112013116233149
62.Chicago White Sox629568595757817023
63.Montreal Canadiens6390493110351634239
64.Kansas City Royals64427710320256210394
65.Tampa Bay Buccaneers656381716370694829
66.New York Giants667557241108450128
67.Philadelphia Flyers679948489767604566
68.Washington Capitals6885524610163775077
69.Minnesota Vikings6935766772117536185
70.Dallas Stars7034798969818011444
71.Brooklyn Nets7160616282369411675
72.Carolina Panthers724478707493729669
73.Colorado Rockies7364919247485978102
74.Orlando Magic749875755332848980
75.Jacksonville Jaguars7512173641168925876
76.New York Rangers7679516311772485046
77.Los Angeles Lakers771045839107546511116
78.New York Islanders78736910743118348064
79.San Diego Padres79259710876658359120
80.Winnipeg Jets8011972538375736379
81.Arizona Cardinals818193866679746884
82.Florida Panthers82111639445837976104
83.Minnesota Timberwolves83719090361048538109
84.Detroit Pistons84839279377611011937
85.St. Louis Rams8578899984113682937
86.Washington Redskins86458677115110584447
87.New York Yankees8711374371197461493
88.Kansas City Chiefs8812084577373875590
89.Atlanta Hawks89221081055189115108110
90.Buffalo Sabres904983835487118113106
91.Chicago Bears9176887310997679457
92.Buffalo Bills926295101191089897105
93.Boston Red Sox93114827211685704724
94.Philadelphia 76ers9458102806492113112100
95.Philadelphia Eagles95110876698861006788
96.Cincinnati Bengals962611610287114828198
97.Miami Dolphins976510110689109886681
98.Seattle Mariners987099100993999101121
99.Vancouver Canucks99100704712188938489
100.Toronto Blue Jays100949676931119610963
101.Colorado Avalanche101591071041021009712030
102.New York Knicks102105948211871915378
103.Tennessee Titans103691119685991079992
104.Charlotte Bobcats104961041123182106122106
105.Calgary Flames10511285741061061129271
106.New York Mets1069310610911280958582
107.Dallas Cowboys107108109881147710210748
108.Toronto Raptors10891105981119510590119
109.Cleveland Browns1098611011780107101106117
110.Edmonton Oilers11011798971081191048352
111.Detroit Lions111101119879610111195113
112.Chicago Cubs112118100931139410898114
113.Washington Wizards11377118918698120115118
114.Milwaukee Bucks1147411311352115119120122
115.San Diego Chargers115801121181051201039396
116.Oakland Raiders1161091141108112111710262
117.Houston Astros117116117119959110990112
118.Phoenix Suns1181061151149296116118103
119.Toronto Maple Leafs119122103841221059050110
120.Miami Marlins1201071211228810311411051
121.New York Jets121115120116120112121100115
122.Sacramento Kings12289122121104122122117116


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