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WNBA to market to LGBT community

Updated: May 21, 2014, 9:06 AM ET
Associated Press

NEW YORK -- The WNBA is launching a campaign to market specifically to the LGBT community, a move that makes it the first pro league to specifically recruit gay, lesbian, bisexual and transgender fans to its games.

With the campaign, the WNBA is capitalizing on what it has quietly known for years: The community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

The ...

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