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WNBA builds on Olympic momentum

Updated: August 18, 2012, 6:57 PM ET
By Graham Hays | espnW

On some level, the success of the United States women's basketball team at the Olympics is a self-contained story for those involved. It was a point driven home to WNBA president Laurel Richie when she caught rides to and from medal-round games in London with the parents and other family of U.S. players, who invested so much time and energy to first reach their potential as basketball players and then come together as a team.

It wasn't the thought of growing a brand or gaining mainstream ...

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