WNBA rookies lift viewership, sales
NEW YORK -- Midway through their first WNBA season, Brittney Griner, Elena Delle Donne and Skylar Diggins are already leaving their mark.
And not only on the court. They are helping the league boost viewership, attendance and merchandise sales.
"I think we've seen that they've had an impact on the game and the league," WNBA president Laurel Richie said.
Television household ratings have doubled on ESPN2 as compared with last season. The three rookies were all featured in a ...
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