WNBA to raise awareness, funds in fight against cancer

NEW YORK -- Continuing an effort that has raised more than $2 million for breast health awareness, the WNBA will host several activities from Sept. 7-13 as part of Breast Health Awareness Week to continue to generate awareness about breast cancer and raise funds to help fight the disease.

Two nationally televised WNBA games -- San Antonio at Connecticut on Sunday (ABC, 1 p.m. ET) and Phoenix at Detroit on Tuesday (ESPN2, 7 p.m. ET) --
will include special programming on the league's breast health initiative and awareness efforts. Each WNBA team donated pink and white autographed basketballs and both home teams participating in the televised games will wear white uniforms with pink trim, which will also be auctioned off for charity beginning Sunday. In addition, coaches will wear pink ties or scarves and the referees will use pink whistles during these games.

As part of the weeklong event, the WNBA Breast Health Auction will announce its partnership with The V Foundation, with proceeds benefiting the Kay Yow/WBCA Cancer Fund. Yow, NC State's women's basketball coach, is currently battling breast cancer for the third time. She was also the recipient of the 2008 WNBA Inspiring Coach Award.

The auction will feature, for the first time, game-worn apparel featuring some of the league's top stars, autographed WNBA memorabilia and specially designed autographed pink and white WNBA Breast Health Awareness basketballs.

"Through this auction, in-arena awareness nights, nationally televised games and other events throughout the week, the WNBA and its players are bringing attention to this important cause and raising funds that are needed for research and education efforts," WNBA President Donna Orender said. "We are pleased to be able to donate this year's proceeds to Kay Yow's foundation, as she is a true inspiration to all of us both on and off the court."

The Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation for Cancer Research, is a charitable organization committed to being a part of finding an answer in the fight against women's cancers through raising money for scientific research.