It may be the Preseason WNIT semifinals, but the first round is on Louisville coach Jeff Walz, who said he will buy the first 2,500 beers for of-age fans who attend the No. 5 Cardinals' game against No. 14 LSU on Thursday night.
Walz's bar tab will come to $5,000.
Assistant sports information director Kim Pemberton told ESPN.com on Wednesday that the promotion will take place and that Walz is paying for the beer with his own money. Fans with proper ID will get a voucher for one beer, which they can get at concession stands.
"I tried that once in college, but I only got up to about 400 [people]," Walz joked to the Louisville Courier-Journal. "But no, no, no, I've never done that."
The Cardinals' basketball facility -- the KFC Yum! Center -- is off campus, and beer is normally sold there for all games. The school said there are no NCAA compliance issues.
"We're just trying to have a little bit of a good time here at the ballgame," Walz told the Courier-Journal. "Make sure you have a designated driver if you want to come and have a few of them.
"It's a little way to say thanks to all our adults who come and support us, and we're just trying to get some of our fans who haven't come out to come on out one time and get a drink and enjoy the ballgame and hopefully grab the attention of a few more fans."
Amy Morgan, Louisville's assistant athletic director for marketing, told the paper that the promotion was Walz's idea.
"It shows his commitment to the program and his desire to grow the program and expose as many fans as possible to their play on the court," she said.